In 90 days, Captured $60.5K For the Struggling Ecommerce Wing of a Beauty Business

Challenge

Myuz Artistry wanted a return on Ad spend that’s greater than 5.0 

Solution

I identified 55 related websites which were used to build out custom intent audiences to guide the shopping campaigns

We used feed rules in Merchant center to adjust product titles, embed GTINs, and setup granular google product category identifiers across the main and supplementary feeds, to help them better align with the major search terms for the site’s products)

Result

1. Between January and May 2023, we achieved 583 conversions at an ROAS of 12.35
2. We also achieved $60K in Conversion value