Boosted Sales for JCouple’s Card Games on Google
- Industry Romantic Card Games
- Country USA
- Services SEO & CRO
JCouple, a small card game company, faced the challenge of selling more of their products through Google. Despite offering high-quality card games, they struggled to gain visibility online due to a low authority website. This low authority was affecting the performance of their articles in search results, hindering their ability to reach potential customers effectively.
Joyful Couple’s website had several issues contributing to its low authority. These issues included content duplication, misconfigured canonical settings, and a low crawl budget. These factors prevented search engines from properly indexing their product and category pages, limiting their visibility in search results.
To address these challenges, we implemented a comprehensive strategy to improve JCouple’s website authority and search engine visibility. Key elements of our solution included:
The implementation of these strategies resulted in a steady uplift in traffic and conversions for JCouple over the past 16 months. By improving their website authority, addressing technical issues, and optimizing content for search, JCouple was able to increase their visibility on Google and drive more sales of their card games.
BeCBD faced significant challenges in promoting its products due to restrictions on advertising platforms such as Google and Facebook, as well as limitations on creating a Google My Business (GMB) profile. These restrictions were primarily due to the sensitive nature of the CBD product category, which posed hurdles in reaching potential customers through conventional marketing channels.
To overcome these obstacles, we devised a strategic approach focusing on content optimization and leveraging Frequently Asked Questions (FAQs) to enhance visibility and relevance. Our team implemented BERT (Bidirectional Encoder Representations from Transformers) score optimized content for both the product and blog pages on Be CBD’s website. Additionally, we strategically utilized FAQs to populate category pages, aiming to address common queries and align with target keywords.
Through our concerted efforts, BeCBD experienced remarkable growth within a span of just six months. The optimized content and strategic FAQ integration resulted in a significant surge in website traffic, quadrupling the initial figures. This surge in traffic translated into tangible results, with Be CBD generating an impressive $12,000 in CBD product sales. The success of this approach not only showcased the effectiveness of content optimization strategies but also underscored the importance of leveraging FAQs to enhance relevance and visibility in a competitive market landscape.
Utilized PPC Strategies to Achieve a 148% Surge in Quote Requests for Apex Surety Bonds
Challenge: The Apex Surety, a provider of Commercial Surety Bonds, was struggling to expand its clientele among businesses seeking surety guarantees for high cost projects. Their existing PPC campaigns were underperforming, resulting in a high cost per lead.
We executed a data-driven PPC strategy to maximize lead generation within a defined budget. Our approach involved Google Ads and targeted display campaigns. To pinpoint the most promising leads, we employed advanced audience segmentation:
The results were remarkable. The CPC decreased to $1.74 per click, and the conversion rate for surety applications surged by 37%. This not only reduced the cost per conversion to $4.60 but also increased the quality of leads received by the Surety Firm
Prairie Trail Physio was looking to increase their online visibility and patient bookings.
The clinic struggled to attract new patients through their website. The cost per clicks were high and the cost per conversion metrics was trending below the profitability threshold since a 1 hour session was priced at $125
Our PPC strategy for Prairie Physio included
Over the course of the campaign, we achieved substantial improvements:
Myuz Artistry wanted a return on Ad spend that’s greater than 5.0
I identified 55 related websites which were used to build out custom intent audiences to guide the shopping campaigns
We used feed rules in Merchant center to adjust product titles, embed GTINs, and setup granular google product category identifiers across the main and supplementary feeds, to help them better align with the major search terms for the site’s products)
Developed a python script that can be used to achieve bulk indexation via Search console’s indexing API
Organic Tea* needed more US traffic, high intent visitors and a high ecommerce conversion rate in order to scale their business
A technical audit revealed an issue with the site’s crawl budget rank which had caused many products and blog pages to linger for weeks without getting indexed. There were also lots of conflicting canonical settings and faceted navigation URLs that were indexed and cannibalizing traffic from pillar pages
We developed a python script that can be used to achieve bulk indexation via Search console’s indexing API, while at the same time streamlining the canonical directives in favor of the money pages
After bulk indexing requests, the previous investment into the site’s copy started paying off resulting in a steady incline in impression and click trends