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Entity Salience: How to Use the Google NLP API for SEO and GEO
Back in 2022 I wrote about entity salience as a way to write better ranking content. The idea still holds. What has changed is where the content ends up. Google now writes answers at the top of the results page. ChatGPT, Gemini, Perplexity and Copilot pull passages from pages and quote them. These systems break […]
How to Use Google’s Merchant API for SEO and GEO
Google Search is no longer just a list of ten blue links. As search queries became more complex, Google began separating results into different search surfaces based on the type of information and user intent behind a query. This led to dedicated surfaces for news, maps, books, scholarly publications, images, and shopping. For ecommerce businesses, […]
AI Visibility, Occupancy Scores, and LLM SEO – Complete Guide
Ever since ChatGPT was launched in late 2023, information retrieval on the internet has undergone a significant transformation. Rather than clicking on links in search engine results pages (SERPs), people now prefer to save time by interacting directly with LLM chatbots. This trend has altered search activity on Google, with ChatGPT processing 1.7 billion search-like requests per day, […]
How To Use the Copyscape API for SEO With this Python Script
If you are serious about SEO, making sure your content is original is key. Duplicate content can hurt your search engine rankings and reduce your website traffic. One tool that helps solve this problem is the Copyscape API. This tool allows you to check your content for duplication across the web in a programmatic way. […]
How to Use Python Scripts to Get TF IDF Scores for SEO Content Audits
If you want to improve your SEO performance, you need to understand how your content compares to other pages that talk about the same topic. One simple way to do this is to use TF IDF. TF IDF stands for term frequency inverse document frequency. It is a statistical method that shows how important a […]
How to Use the Wayback Machine API for SEO
Before we begine, here is a chrome extension that allows you explore wayback machine snapshots for large URL lists across any date range of your choosing If you work in SEO, you already know how important it is to understand what changed on a website over time. Sometimes a site drops in ranking, and you […]
How to Use the PageSpeed Insights API for SEO
In today’s digital world, page speed is more than just a convenience for visitors. It has become a key factor in search engine rankings. Google uses page speed as a signal of user experience, and understanding how your website performs can make a huge difference in SEO. That is where the PageSpeed Insights API comes […]
SEO Content Writing: How to optimize for Entity Salience
Entity salience offers a peek into the way Google’s AI appraises content in order to create an objective score for web pages. Whenever we type in a search, as humans we can easily decide which piece of content is best suited to our needs. On the other hand, Google has to process 2.4 million searches […]