79% Drop In Acquisition Costs For Physio Clinic – Just $5 Per Paying Patient

Prairie Trail Physio was looking to increase their online visibility and patient bookings.

Problem

The clinic struggled to attract new patients through their website. The cost per clicks were high and the cost per conversion metrics was trending below the profitability threshold since a 1 hour session was priced at $125

Strategy

Our PPC strategy for Prairie Physio included

1. Identifying relevant keywords related to physiotherapy services and local searches.
2. Crafting engaging ad copy highlighting the clinic’s experienced physiotherapists and personalized treatment plans.
3. Implementing ad extensions to display contact information and patient testimonials.
4. Utilizing local targeting to focus on potential patients in their service area.

Results

Over the course of the campaign, we achieved substantial improvements:

• A 79% decrease in cost per booked appointment and paying patient
• Achieved a 24.45% conversion rate
• The clinic was able to fast track its growth by expanding its service catalog and staff strength