Drove a 577.78% Rise In Patient Bookings For Health Clinic

PPC Challenges of the Clinic

The Client was a Men’s Urology Clinic in Canada that offers Prostate treatments, Vasectomies, and caters to Male Sexual health issues

Problem: The client was unable to run ads due to health policy restrictions. This was an issue that made it difficult for the client to scale their ad performance because Google did not approve of the terms on the treatment pages of the site

PPC Initiatives & Interventions For the Practice

I decided to run click-to-call ads to bypass the restrictions that resulted from the restricted health terms present on the landing page. 

I also decided to create new landing pages that could bypass Google’s policy restrictions. To achieve this, I scraped off all words and replaced them with images so that the words would be embedded in an image, thus making it inaccessible to Google’s HTML crawlers. i.e., I created Image-only landing pages to avoid the text form of restricted terminology (which could have led to a suspension of the ads and the entire account), e.g. restricted words like “Penile Enhancement” would always lead to ad suspension if present on the landing page but if present in an image, the ads would be allowed to run

Impact and PPC Campaign Results

The new Landing pages passed the policy restrictions, thus allowing the previously disapproved ads to run. The result was a spike in lead volume from 9 leads and a $105 cost per conversion in March to 61 leads at a $30 cost per conversion in April.

In summary, within 30 days, we were able to

• Reduce the cost per click (CPC) by 96.19%
• Achieve a 577.78% increase in the number of patients scheduling appointments through the website.