Achieved a 25% Incline in the Clicks & Impressions Graph For Tea Retailer
Developed a python script to facilitate bulk indexation requests via Search console’s indexing API
- Services Technical SEO & Python Scripting
- Client Industry Tea & Beverages
- Client Pseudonym Organic Tea
Challenge
Organic Tea* needed more US traffic, high intent visitors and a high ecommerce conversion rate in order to scale their business
Issues Found
A technical audit revealed an issue with the site’s crawl budget rank which had caused many products and blog pages to linger for weeks without getting indexed. There were also lots of conflicting canonical settings and faceted navigation URLs that were indexed and cannibalizing traffic from pillar pages
Solution
We developed a python script that can be used to achieve bulk indexation via Search console’s indexing API, while at the same time streamlining the canonical directives in favor of the money pages
Result
After bulk indexing requests, the previous investment into the site’s copy started paying off resulting in a steady incline in impression and click trends