Spearheaded 500% Organic Traffic Spike For CBD Supplier

Challenge

BeCBD faced significant challenges in promoting its products due to restrictions on advertising platforms such as Google and Facebook, as well as limitations on creating a Google My Business (GMB) profile. These restrictions were primarily due to the sensitive nature of the CBD product category, which posed hurdles in reaching potential customers through conventional marketing channels.

Solution

To overcome these obstacles, we devised a strategic approach focusing on content optimization and leveraging Frequently Asked Questions (FAQs) to enhance visibility and relevance. Our team implemented BERT (Bidirectional Encoder Representations from Transformers) score optimized content for both the product and blog pages on Be CBD’s website. Additionally, we strategically utilized FAQs to populate category pages, aiming to address common queries and align with target keywords.

Result

Through our concerted efforts, BeCBD experienced remarkable growth within a span of just six months. The optimized content and strategic FAQ integration resulted in a significant surge in website traffic, quadrupling the initial figures. This surge in traffic translated into tangible results, with Be CBD generating an impressive $12,000 in CBD product sales. The success of this approach not only showcased the effectiveness of content optimization strategies but also underscored the importance of leveraging FAQs to enhance relevance and visibility in a competitive market landscape.