Eliminated Google Penalties on Nairametrics After Japanese Spam Hack

Challenge

Nairametrics had been hit by Japanese SEO spam along with a DDOS attack that coincided with Googlebot’s crawl schedule

I eventually eliminating these Google penalties on Nairametrics and restoring the site to 3M Page Views Per Month. This was achieved by a series of interventions

Interventions

a) Setting strict canonicalization rules to avoid PageRank dilution

b) Spam URL removals in search console,

c) Fixed keyword cannibalization by consolidating closely related pages

d) Addressed Index bloat issues and counteracted PageRank decay by raising the internal link density on the  site

e) Pruned out low-performing pages to reduce crawl demand

f) Achieved a Knowledge panel reconstruction in the SERPs (to send stronger  E.A.T signals)

Within 30 days of completing these technical fixes, the site regained impressions on google news & google discover. This led to a 130K daily page views performance – View Results Here