Drove a 577.78% Rise In Patient Bookings For Health Clinic
Achieved a 96% drop in cost per click to improve budget utilization and overall campaign profitability
- Client Men's Health Clinic
- Category Google Ads - Pay Per Click
Overview: The Client was a Men’s Urology Clinic in Canada that offers Prostate treatments, Vasectomies and caters to Male Sexual health issues
Problem: The client was unable to run ads due to health policy restrictions. This was an issue that made it difficult for the client to scale their ad performance because Google did not approve of the terms on treatment pages of the site
Solution
I decided to run click to call ads to bypass the restrictions that derived from the restricted health terms present on the landing page.
I also decided to create new landing pages that could bypass Google’s policy restrictions. To achieve this I scraped off all words and replaced them with images so that the words will be embedded in an image, thus making it inaccessible to Google’s HTML crawlers. i.e. I created Image-only landing pages so as to avoid the text form of restricted terminology (which could have led to a suspension of the ads and the entire account) e.g. “Penile Enhancement”
Impact and Results
The new Landing pages passed the policy restrictions, thus allowing the previously disapproved ads to run. The result was a spike in lead volume from 9 leads and a $105 cost per conversion in March to 61 leads at a $30 cost per conversion in April. In summary, within 30 days, we were able to
- Reduce the cost per click (CPC) by 96.19%
- Achieve a 577.78% increase in the number of patients scheduling appointments through the website.