Formplus "Timer Feature"

Based on 145 hours of research involving user interviews, contextual inquiries, win loss surveys and focus group studies, found a compelling case for a Formplus timer feature which allowed us to capture user’s underserved needs uncovered by the our opportunity-to-add-value calculations

"Build My Survey" Program

Launched the Formplus “Build My Survey” initiative as an insight mining medium which helped us keep abreast of the evolving needs of users and paid plan subscribers. The resulting information fed growth enabling proposals like

  • Offline Form Templates

  • Signature Enabled Forms

The enabling features made it into the product road map, product templates and are now contributing to a 9.6% growth in revenue and a 13% expansion in lead volume. Related insights have fed initiatives like

 

  • The Formplus “Hire Survey Researchers’ Marketplace

  • AI Questionnaire Builder & Biased Question Auditor 

Crafty Snacks Growth Loop

See Context Here

Craft Snacks is an online monthly subscription box filled with delicious, gourmet snacks. Each month, customers can adjust their snack preferences based on themes. The themes change each month and there are usually 3-5 fun themes to choose from. Example themes include:

  • “Strawberry Sweets”
  • “Matcha Madness”
  • “Chocolate Connoisseurs”
  • “Surprise Box”

Each box includes 10-15 snacks that are hand-picked by internal snack connoisseurs according to the selected theme preference.