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SEO Content Writing: How to optimize for Entity Salience
Entity salience offers a peek into the way Google’s AI appraises content in order to create an objective score for web pages. Whenever we type in a search, as humans we can easily decide which piece of content is best suited to our needs. On the other hand, Google has to process 2.4 million searches […]
How To Use Google BERT Scores In SEO Content Writing
As you can see, all the top ranking pages in this sheet have a BERT score that’s above the 80th percentile for the query Note: the BERT score of a page shows the mathematically derived match between the context and intent of the page in relation to the search query I believe that BERT score […]