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SEO Content Writing: How to optimize for Entity Salience
Entity salience offers a peek into the way Google’s AI appraises content in order to create an objective score for web pages. Whenever we type in a search, as humans we can easily decide which piece of content is best suited to our needs. On the other hand, Google has to process 2.4 million searches […]
How To Use Google BERT Scores In SEO Content Writing
As you can see, all the top ranking pages in this sheet have a BERT score that’s above the 80th percentile for the query Note: the BERT score of a page shows the mathematically derived match between the context and intent of the page in relation to the search query I believe that BERT score […]
How to Avoid Being a Victim of Domain Squatting & Homograph Attacks
If you had a site that was doing well but suddenly, things just went downhill, it could be worth exploring to see if you have been a victim of a negative SEO attack. Negative SEO attacks are in many forms and each type has a different degree of impact on a website. Of all the […]
How to detect and resolve Google analytics errors on your website
Google analytics is an amazing tool that helps to collect data about users and their activity on your website. You can learn amazing things about your online audience such as their demographics (gender and age distribution), how much time they spend on your site, the type of pages they are most interested in, the number […]
The SEO Implications of these HTTP status Codes
HTTP is an acronym which means hyper text transfer protocol. It is the defined framework for the communication between clients and servers. In the context of the internet, clients are request generators, while servers are request handlers. For example, if you go to a library and request a book, you are the client.. while the […]
7 Ways To Increase your Crawl Budget For Better SEO Rankings
The web is a transfinite space. It is incredibly large and just like the universe, it is continually expanding. Search engine crawlers are constantly discovering and indexing content, but they can’t find every single content update or new post in every single crawling attempt. This places a limit on the amount of attention and crawling that can […]
5 SEO Losses you Might be Incurring from Content Thieves
Content is the lifeblood of internet traffic. Be it commercial, informational or navigational surfing, every searcher is only online to find and consume content. What makes content visible is the extent to which it satisfies the underlying search intent behind sets of recurring queries, and this is why great content is the key to all […]
Why your Site is Not Showing on Google Discover
Google discover is a content distribution platform that Google uses to keep people engaged with topics they have shown some interest in. Their interests in a topic are determined based on signals from their search history, sites and topics they have bookmarked in the chrome browser, social media activity on platforms their gmail addresses are […]