79.05% Traffic Growth For Bong & Smoke Pipes Store Via Link Building Campaign
Helped a U.S.-based bong retailer overcome category restrictions and seasonal revenue dips by strengthening their domain authority and backlink profile. Through brand mention reclamation, coupon aggregator submissions, and HARO outreach, I secured high-authority backlinks from sites like Huffington Post (DR 92), Zephyrnet (DR 68), National Cannabis Review (DR 34), etc. These efforts led to a 79% increase in organic traffic and consistent first-page keyword growth, reducing dependency on seasonal branded searches.
Situation
U.S.-based bong retailer faced a unique growth challenge. Due to product category restrictions, the brand had limited promotional opportunities compared to other e-commerce businesses. Compounding this issue, its domain authority was relatively weak, and seasonality-driven fluctuations in branded search volume caused inconsistent year-round revenue performance.
Task
The primary goal was to: (1) Improve domain authority (DA) and page authority (PA) of targeted URLs. (2) Increase the number of keywords ranking on the first page of Google. (3) Establish a more consistent stream of organic visibility and traffic, despite seasonal volatility.
Link Building Actions – Reclaiming Unlinked Brand Mentions
To achieve this, I set up Google alerts and scraped all instances in which the brand name was mentioned in an indexed post on both Google and Bing. This effort threw up many unlinked brand mentions, and I converted them, thus enriching the domain authority
Link Building Actions – Coupon Aggregator Submissions
As part of this effort, I submitted the site to coupon aggregators offering dofollow store listings. This helped secure backlinks on platforms like Coupon Clans
Link Building Actions – HARO Submissions
To achieve this, I created a HARO profile and actively pitched responses to journalist requests. The effort paid off multiple times, allowing the site to land high-authority backlinks on sites like Huffington Post
Results
These combined efforts produced measurable SEO wins:
(1) Strengthened domain authority and increased the site’s backlink profile quality.
(2) Achieved first-page keyword growth across multiple products and category keyword rankings.
(3) Established greater consistency in organic performance, reducing the impact of seasonal dips in branded search volume.
